In this section we can check the information about users, devices used depending on the operating system and the channel through which users have reached the app.
Route: STATS > USERS
New & Active Users
We can filter this information indicating a specific date range or selecting between the following options: Stay Product, Country or System.
- Total Unique Users: unique users in the selected date range.
- Guest/Visitors Distribution: the percentage of users that have logged in the app as guests by identifying themselves to make requests and bookings, beside the ones that have just accessed the app to consult information without the identifying process.
- Daily New Users: new daily users in the selected date range. We can download a CSV with this data.
- Daily Unique Users: unique daily users. We have to bear in mind that this data can not be added and we will not obtain the same number as in “Total Unique Users”, where we find out the number of unique users for a specific date range and not day by day as this dashboard. For example: you can be a unique user today and tomorrow (2), but in the Total Unique User dashboard for this week’s period you will only count as 1 unique user. We can download a CSV with this data.
Devices
We can filter this information indicating a specific date range.
- New users by product: new daily users in the selected date range by product used.
- New users by device OS: new daily users in the selected date range by the Operating System of the device used to access the app.
Guest Acquisition
We can filter this information indicating a specific date range and selecting one concrete product from all the available options.
UTM: source (where is that link placed: spa, restaurants…) and medium (through which medium the custom link is being used: QR, booking confirmation email…). We can download a CSV with this data.